Amazon launches in Australia, offers one-day metro delivery

05 December, 2017, 02:25 | Author: Lester Mason
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Representing more than 110 brands in 27 languages and producing more than 18,000 e-commerce assets per year for e-tailers globally, Integer's Digitail offering is available in Colorado, Hamburg, Germany, Sao Paulo, Brazil, and now Sydney, to service clients worldwide.

Its keenly anticipated entry into Australia's $300 billion retail market comes as traditional bricks and mortar retailers brace themselves for the impact of Amazon's arrival.

Customer orders will be fulfilled from Amazon's new fulfilment centre in Dandenong South.

Retail analysts at Citi believe large local electronics retailers JB Hi-Fi and Harvey Norman will be among the hardest hit by the disruption the global online retailer is expected to create.

In the lead up to Christmas it is offering free delivery for "eligible" products over $49 and one-day delivery for "select areas".

"Incumbent Australian retailers will also be under enormous pressure to accelerate existing digital initiatives, especially around smarter use of data and analytics in order to personalise products, services and experiences to customers".

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There are growing fears from local retailers that Amazon, which officially launched in Australia today, will use a unique pricing model to kill off the competition.

However, searches the new Fire TV Stick Basic Edition, which should have been on sale for the first time to Amazon Australian customers for $69, bring up only books.

He said Amazon's key strength in the USA is the fact its strategy is driven by data, not gut feel, which is a key source of the marketplace.

Amazon, a Seattle-based company, has expanded far beyond its roots as a digital bookstore, moving into the groceries and other retail sectors as well as cloud computing, streaming video, artificial intelligence and more.

Amazon Marketplace connects customers to millions of products and helps sellers reach more than 300 million active customers worldwide, the company said.

The selection at Amazon.com.au includes millions of products offered by well-known Aussie brands such as Bonds and Sol-Sana, as well as small and medium-sized local businesses selling on Amazon Marketplace.

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