Amazon Singapore launch Prime membership

07 December, 2017, 02:29 | Author: Rosa Wright
  • Enlarge Image Some of the products available on Amazon Handmade.                  Screenshot by Ashlee Clark Thompson  CNET

To encourage sign ups the Singapore Prime membership advertised at $8.99 per month will be reduced to $2.99 for a limited time, although Amazon haven't yet indicated how long the discount will last.

The local Prime membership benefits do not apply to items bought on Amazon websites in other countries, however, and customers with existing US Prime memberships can not convert them to local ones.

This launch will put pressure on Lazada, the e-commerce site owned by Alibaba, which is Amazon's primary competitor in Southeast Asia.

Amazon have launched Prime in Singapore offering free delivery on millions of products along with streaming media benefits.

The service, which offers free two-hour delivery from its local warehouse with a minimum order of $40, is now exclusive to Prime members.

The e-commerce retailer has a service called Prime Now, which is available in major cities and it free to use for Prime customers.

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Gaming is also an upcoming entertainment industry, and Singapore Amazon Prime members can also enjoy access to gaming benefits on Twitch Prime at no additional cost.

Prime membership in the U.S. costs US$10.99 a month or US$99 a year.

He added that Prime membership is "country-specific and not-transferable" so those with USA memberships are unable to use it locally, and that he encouraged Singaporeans "to leverage the Prime membership package developed specifically for Singapore". Though everything points to an eventual local Amazon online store, he remained mum about their plans.

While free shipping and the ability to purchase global goods at lower cost are Amazon's main draw for Singaporeans, it has upped its features to include streaming with the launch of Amazon Prime.

While benefits are only restricted to the mobile app, Ghani said that more will be added in the future for Prime membership in Singapore.

"Amazon's dominance in retail has been the primary focus of retail executives, investors and board members - yet, the solution to steal back both market share and consumers' loyalty have evaded most traditional retail brands", said Michael Osborne, CEO of SmarterHQ, in a press release.

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