Instagram's Distinct Messaging App Could be A victor

09 December, 2017, 04:50 | Author: Rosa Wright
  • Instagram may be following Facebook in pushing private messaging into a standalone app

According to product manager Hemal Shah, Instagram Direct will allow the company to build a better messaging experience for users than they would get through the normal Instagram app. If you're a heavy Instagram user, you've probably noticed lots of small changes, new features, and A/B tests that mimic Snapchat's most popular features, such as a revamped direct messaging feature, face filters for stories, cartoony messaging stickers, and more.

Instagram-The photo sharing application is working on a derivative messaging application called Direct, which would eventually be removing the built-in direct message facility within the main application. The Direct app has been introduced for testing in 6 countries including Chile, Israel, Italy and Portugal.

"Direct has grown within Instagram over the past 4 years, but we can make it even better if it stands on its own".

The Direct app is a bit barren at the moment.

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To date, Instagram Stories has been Facebook's most successful effort to replicate Snap's (NYSE: SNAP) Snapchat and its Stories feature. Currently, the test version of the app doesn't allow you to DM in Instagram itself at all. Launching the app takes you immediately to the camera screen, though you don't have to take a photo to use it. Noting that a messaging experience will never be ideal when piggybacking off a public broadcast app, Instagram wants to give its core community its own standalone messaging tool. And, to the right is your inbox where you will find all your Instagram messages. Unlike in Facebook, private messaging in Instagram was nearly more like an afterthought and was hastily slapped on. Though the decision was widely criticized, the messenger app has over one billion monthly active users as of now.

This rhetoric is similar to what Facebook CEO Mark Zuckerberg said about the introduction of Messenger for Facebook.

Direct is already causing a stir in the tech world, even though Instagram hasn't announced any plans for it be released globally just yet.

The numbers show that private messaging apps attract more frequent user interaction than regular social media broadcast channels.

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