Apple Confirms Acquisition Of Music Recognition App Shazam

13 December, 2017, 05:16 | Author: Boyd Miller
  • Shazam was founded in 1999 and prior to becoming an app started as an SMS service

On Tuesday, it was ranked 92 on the Apple's iTunes most downloaded apps chart, and it didn't even crack the top 100 apps in the Google Play Store. If that's the case, it would be one of the priciest acquisitions in Apple's history.

"We have exciting plans in store, and we look forward to combining with Shazam upon approval of today's agreement", it added.

But there are several reasons the deal may have appealed.

Apple finally acquired everyone's favorite music app Shazam on Monday, after reports of a deal negotiation surfaced last Friday.

With the acquisition of Shazam, Apple will be able to embed its capability more deeply into Apple's music offerings.

"Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users".

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"Spotify has made the discovery of new music front and centre of what makes it a compelling proposition", said Mark Mulligan, from the consultancy Midia Research.

Apple buying anything means it's going take that thing to the next level.

"Shazam essentially gives it a shortcut to having a massive database". It was quick to move on third-party apps when Apple first opened up the iPhone, but it's remained relatively stagnant ever since.

Shazam is already an integral part of Siri, powering the Apple voice assistant's song recognition function. While the Pixel 2 can now identify a song without asking what the device is playing, Google Lens with computer vision can recognise plenty of objects and save information from business cards, save a URL from a poster, call phone numbers and navigate addresses. Shazam generates revenue by selling advertisements on its app.

Apple has had a long relationship with Shazam.

The technology superimposes graphics over real-world views captured by a smartphone's camera and is something Apple's chief executive, Tim Cook, is particularly keen on. Shazam's AR platform was announced in March this year. The application has over 1 billion downloads across all of the platforms it supports, which when combined with Apple Music, makes sense why Apple looked to acquire the company.



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