Facebook adds Snooze button to tune out postings

17 December, 2017, 01:13 | Author: Boyd Miller
  • Mark Zuckerberg

The people, Pages, and groups you snooze will not be notified.

The new 30-day time out can be applied to friends who may be too much to take at any given moment.

Facebook's move is based on a bunch of internal and external research on how social media affects moods.

Do you wish your aunt would stop posting about her new cat?

The new feature is a temporary alternative to the "unfollow" option, which prevents users seeing posts from individuals until otherwise stated.

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While Snooze isn't entirely different from the ability to straight up unfollow people, it is nice to have an option to remove certain posts from your News Feed for a limited amount of time. "It turns out, you're not alone", the company said in a statement.

When you set someone to snooze, you won't see their posts appear in your News Feed and you also won't get notifications about their activity - a feature that's particularly handy when it comes to groups. Facebook writes, "We've made several changes to News Feed to provide more opportunities for meaningful interactions and reduce passive consumption of low-quality content - even if it decreases some of our engagement metrics in the short term". Facebook's algorithms are sophisticated, but they haven't overtaken us yet.

Facebook recently pledged $1 million toward research "to better understand the relationship between media technologies, youth development and well-being".

Exhausted of seeing posts by a friend on your news feed but don't want to outrightly use the unfriend button? But Facebook's elimination of the Ticker tool earlier this week anxious some users that the company was trying to restrict this control.

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