Facebook puts toe in music streaming video with UMG deal

22 December, 2017, 01:21 | Author: Rosa Wright
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A senior executive at Universal Music Group called the agreement, whose financial details were not disclosed, a "dynamic new model" for the relationship between the music industry and social media platforms. UMG is the first music company to strike a deal with Facebook, the social media behemoth platform which in March hit 2 billion monthly active users, making it the world's biggest social app in terms of logged-on users. The new deal, however, will allow users to post videos and 'facilitate deeper engagement between artists and fans, empowering users to express themselves through music, share the songs they love and build communities around music-fuelled culture, ' according to Facebook.

Facebook head of music Tamara Hrivnak said the deal would allow Facebook users to "open up creativity, connection and innovation through music and video".

YouTube is expected to launch a new paid music service next year after striking three deals with major labels this year, including UMG, which signed a second global, multi-year agreement with the site this week.

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YouTube, which is part of Google, said it reached a long-term agreement with the Universal Music Group, months after a deal with competitor Warner Music. They'll also be able to personalize their music experiences while sharing videos. "We are excited to bring that to life on Facebook, Instagram, Oculus and Messenger in partnership with UMG", she said today. "In time", a press release on the partnership noted, "functionality will expand to enable access to a vast library of music across a series of social features". Universal, a unit of French media conglomerate Vivendi SA, has rights to music from artists including Jay-Z, Rihanna, Bruce Springsteen and Justin Bieber. In the pipeline, it also paves the way for a potential Facebook Music service, which could rival Spotify and Apple Music for on-demand streaming playback.

Facebook, based in Menlo Park, Calif., is trying to get people to watch and share more videos on its platform.

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