Apple Loses 'Steve Jobs' Branding Legal Battle

30 December, 2017, 01:27 | Author: Boyd Miller
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That the iPhone maker didn't trademark Steve Jobs name as well didn't add to its cause either.

An Italian clothing and accessories company called Steve Jobs won a five-year-long trademark battle against Apple for using the name of its founder. The company is run by two brothers, Vincenzo and Giacomo Barbato who started their company back in 2012.

"But according to la Repubblica Napoli, the tech giant may have lost in court by attacking the brothers specifically over their Steve Jobs logo - a stylized letter "J" with a bite taken out of the side and topped with a very Apple-esque leaf", The Verge said.

Of course, Apple made a decision to sue them over the trademark and lost their fight in court. But seems like a negligence in trademarking the name of the founder has become a blessing for an Italian brother duo.

However, the court ruled that because the letter "J" is not edible, they could not realistically be accused of stealing Apple's iconic logo.

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The case not only covered the name but also the logo the brothers were using. "The letter J seems 'bitten, ' but it is not, since a letter, as judges have also decided, can not be bitten", they said (translated by Google).

The Italian Steve Jobs brand makes a variety of clothing such as jeans, t-shirts and more, with future plans to release electronics, which may involve smartphones, for example.

You might also expect that a billion dollar company like Apple would soundly defeat 2 brothers with little to no legal experience battling trademarks in court.

'We are working on a line of highly innovative electronic devices, projects we have been working on for years, ' the pair said. We one day could end up having a smartphone with the Steve Jobs name.



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