Coca-Cola is bringing its iced coffee infused drinks to the United States early next year after launching its product line in international markets two years ago.
The Coca-Cola with Coffee company will hit stores nationwide in January of 2021, the company announced Friday.
The drink, which combines Coca-Cola flavor with Brazilian coffee, is part of Coca-Cola’s “lift and shift” strategy where the company works to “scale up Coca-Cola’s beverage innovations. success from market to market through experimental testing and Learn approach, “the company said.
The drink comes in three flavors: a dark blend, vanilla and caramel, which are packaged in 12-ounce cans. Each contains 69 milligrams of caffeine.
The product was first piloted over Japan in 2018 before hitting more than 30 markets worldwide, including Australia, Brazil, Vietnam, Turkey and Italy.
However, each country designs the beverage recipe and packaging “to suit local tastes,” Coca-Cola said.
While the company is constantly looking for ways to innovate its beverages, said Javier Meza, chief trade officer for The Coca-Cola Company’s sparkling beverage portfolio.
However, “the COVID-19 pandemic has fueled the need to be more disciplined in the way we launch, validate, refine and grow such large bets,” Meza added.
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Although the drink will not hit stores until January, members of the Coca-Cola Insiders Club company will have the opportunity to test the drink before its official launch.
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