The launch comes at a time when consumer tastes are changing. Sugar-conscious customers are turning to water, seltzer and beverages that offer a nutritious or energetic boost. Coke said in a press release that consumers are “more open to trying new beverages that share a category.”
; Sparkling juices or tea juice blends are other examples of the trend.
Coke is not the only company that combines coffee and soda. Competitor PepsiCo (PEP) Last year we also launched a coffee-infused cola. Pepsi Café, which also comes with a vanilla flavor, hit shelves across the United States in April for a limited time. It’s almost twice the size of regular soda caffeine.
The coke before it got into the soda with the coffee before.
In 2006, koka kola (COKE) launched Coca-Cola Blak, a coffee-flavored version of its signature product. People don’t like it, and drinks are spilled. Coke stopped selling the product in 2008, just two years after it was launched.
The bad weather caused the failure, Nancy Quan, the company’s chief technical officer, told CNN Business last year.
“This was a trend ahead of its time,” Quan said. “I don’t think people were willing to have a coffee portfolio under the Coca-Cola brand.”
Over the past few years, Coke has been releasing a similar product called “Coca-Cola Plus Coffee” or “Coca-Cola With Coffee” in international markets. The new product contains more real coffee than Blak did. There is also an additional caffeine shake: The product is more caffeinated than regular Coke.