Mark Zuckerberg, founder and CEO of online social media and social networking service Facebook, reacts to his arrival at a meeting with the Vice-President of the European Commission responsible for Values and Transparency, in Brussels , February 17, 2020. (Photo by Kenzo TRIBOUILLARD / AFP) (Photo by KENZO TRIBOUILLARD / AFP via Getty Images)
Facebook plans to launch music videos starting in the U.S. on August 1after reaching an agreement with a large number of music companies. The move could help Facebook grab advertising dollars from Google-owned YouTube, the default destination for many users looking for music videos.
In the company’s blog post, the company announced that it would treat Sony Music Group, Universal Music Group, Warner Music Group, Merlin, BMG, Cobalt and other independent music groups to launch music videos on its platform.
Users will be able to react to, comment on and share music videos on its news feed, on Groups and in Messenger. Artists with the footage will include Blake Shelton, Diplo, Jonas Brothers, Nicki Minaj and others, the company said.
“Over time, the experience will become more personalized to your tastes based on artists you follow and videos you share with them,” says the post.
The company said Facebook users will be the first to watch an official music video for a new song by artist Lele Pons.
Bloomberg reported in December that Facebook was tracking the rights to music videos from major record labels, hoping to help boost Facebook Watch. According to the report, Facebook’s agreements previously allowed it to use songs in the background of the videos it posted, but previously it did not have the rights to offer official music videos.