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Friday Is Throwing TikTok Interactive Concert For His ‘After Hours’ Album



With events people canceled, artists are bringing their talents online to entertain fans. The Weeknd is one of the last to offer music lovers the opportunity to take the show home.

After he released his newest album After Hours in March, he spent time on the interview circuit explaining the aesthetics and meaning behind the project. Now, The Weeknd is giving fans a way to see and feel the energy of its music in a virtual and creative format.

The Weeknd
The Weeknd | Phillip Faraone / FilmMagic / Getty Images

The week after “After Hours” scored a high level in streams and reviews

On March 20, The Weeknd dropped their fourth studio album, immediately ranking best on Billboard as soon as it debuted. At the time of its release, it was the most successful album of 2020, bringing in over 200 million streams in its first week and over 440,000 sales.

Fans love it and are keeping the numbers up this summer. Rolling Stone review matched After Hours for previous works of The Weeknd, and noted that it has the sound of his entire signature.

The magazine praised the project: “This vocal finesse is all over the album, reminding us that Tesfaye is easily one of the most talented singers of the generation of her generation, able to make for the forlorn cocktail of that which made Al Green for love and happiness. “

Most of the album’s sales were tied to tour tickets, but due to COVID-19, The Weeknd postponed the dates until 2021. Meanwhile, there is an alternative.

Ready for an immersive virtual concert for ‘After Hours’

TikTok and The Weeknd are teaming up to give “The Weeknd Experience,” a live-streamed live reality music event. According to a press release from TikTok, this will be an interactive event for fans that includes XR technology that makes it an “immersive experience.”

Through TikTok’s first virtual musical experience, you’ll be trapped and suspended in space while The Weeknd invites you into the awesome madness of its world, as seen through its own eyes. In addition, fans will have a chance to interact with The Weeknd during a while watching viewers on an epic After Hours trip.

The show is free, but the proceeds from the sale of the goods will be donated to the Equal Justice Initiative, an organization dedicated to reducing harsh prison sentences and mass incarceration.

How to watch The Weeknd’s TikTok concert

So, when is the big day? The Weekend Experience drops on August 7 at 5:30 pm PST / 8:30 pm EST via live-stream on the official TikTok account. Fans will need to access TikTok, as the show will be broadcast from within the app. RSVP by visiting the Wave VR link here.

According to TikTok, the fans are in for a treat. “TheWeekndEXP brings together everyone from all walks of life to create legendary memories through a mix of featured hashtag challenges, creative effects, and an experience you want to see.”

Previously, Wave organized virtual reality concerts for singers such as John Legend and Tinashe. Here is a sample of what they are doing below.

The Weeknd is urging its fans to sign up for the show and merchandise will be available for purchase from August 6th to August 10th. If you’re a fan, follow him on social media or RSVP to make sure you don’t miss out for free After Hours parts.

RELATED: New Weeknd Album Sees Successful Release Among Coronavirus Pandemic




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