General Motors is now set to unveil all Hummer electric trucks sometime in the fourth quarter of this year, after the original May 20 scratches come out due to the COVID-19 pandemic. Meanwhile, the company (and the GMC brand, under which the resurrected Hummer will be sold) is teasing a truck side profile – along with a more traditional SUV version without a pickup bed.
Hummer’s silhouettes appeared in a new ad that GMC released on Wednesday shortly after parent company GM announced its financial results for the second quarter of 2020. GM recorded a loss of nearly $ 800 million for the quarter, which was better than expected considering the company ̵1; like others – went through a full-week pandemic-related production shutdown.
GM announced earlier this year that it was reviving the Hummer brand for a 1,000-horsepower electric pickup truck, which confirmed months of rumors and reports that the millennial excess icon was making a comeback. The truck will be one of the cornerstones in GM’s $ 20 billion push in electric vehicles. It will be properly equipped, with GMC saying Wednesday that the new Hummer will feature the second generation of GM’s advanced driver assistance system, Super Cruise. It is also powered by GM’s “Ultium” modular electric vehicle platform unveiled in March, which uses a battery pack that can grow up to 200kWh.
The Hummer pickup truck is scheduled to begin production in late 2021, with deliveries starting shortly thereafter. That’s right around the corner when Tesla’s Cybertruck is supposed to hit the road and just a few months after Rivian’s EV startup it will start shipping its own electric pickup and SUV. There is currently no time frame for the Hummer SUV.
While it may seem ridiculous to bring the Hummer brand back into a world where both temperatures and pedestrian deaths are rising, the potential profits are probably hard for GM to resist. Sales of trucks and SUVs are increasing rapidly, and they are also making money on automobiles. (To wit, GM said Wednesday that the average transaction price for its full-size pickups increased by $ 1,526 compared to the first quarter of this year despite the pandemic and resulting recession.) Strengthened by the willingness of automakers to give loans that take more than half a decade to repay, the Customers in the United States are increasingly moving away from large, expensive vehicles like the Hummer. As a beacon of the company’s new fleet of electric vehicles, there could be safer betting – except for the recovery of a full-size electric Chevy that is also in the works.