Netflix is letting people choose the speed at which they want to watch something on their phone or tablet with new playback controls.
Netflix allows anyone on an Android mobile device to run at either 0.5x or 0.75x speed for slow viewing and 1.25x or 1.5x speeds for faster viewing. Those are a few fewer options than YouTube, allowing people to slow all the way to 0.25x speeds, and speed up to twice the normal playback speed. Reading speed options are also available on downloaded titles that people have saved for offline viewing.
Subscribers must choose to use the playback speeds with each unique title they want to watch; not only will you stay active when you choose something else to watch. This prevents people from accidentally seeing everything at 1.5x speed if they don’t want to. The feature is being completed tomorrow and will be available to everyone globally in the coming weeks.
Netflix announced that it was testing the feature in 2019 and was welcomed back by the Hollywood creative community. Actor Aaron Paul and director Brad Bird spoke out against Netflix’s decision to introduce playback controls, and director Judd Apatow tweeted in October that “distributors aren’t going to change the way how the content is presented. ”
The Netflix team is introducing a number of factors to accomplish in trying to work with the creative community to ensure that content quality doesn’t get in the way, including automatically correcting “the pitch in audio at a faster speed and slower, “according to the company.
“We have also been made aware of the concerns of some creatures,” a spokesman said The Verge. “That’s why we’ve limited playback speeds and require members to vary the speed each time they see something new – as opposed to setting their settings based on the last speed they used.”
The creative community comprehensively wants their work to be seen in a specific way. That’s why Christopher Nolan refuses to have his films premiere anywhere outside of theater. But distribution methods have changed over the last few decades already hampering the industry. VHS, DVD, and Blu-ray players, along with digital vendors and PVRs have given viewers more control over how they watch movies and TV shows. There are people who listen to podcasts at faster playback speeds and, anecdotally, watch all YouTube videos at twice the speed.
Keela Robison, Netflix’s vice president of product innovation, addressed the changes in technology that have enabled different types of viewing over the years, and why Netflix decided to move forward after a short phase of testing.
“The feature has been in demand by many members for many years,” Robison wrote. “Most important of all, our tests show that consumers assess the flexibility it provides whether they are re-watching their favorite scene or reducing things because they are watching with subtitles or have difficulty of hearing. ”
Both the National Deaf Association and the National Blind Federation praised Netflix for increasing the playback features. As captions are reduced (and also augmented) to keep time with the on-screen image, this can help deaf people who may prefer complaints at a slightly lower speed, according to Howard A. Rosenblum, CEO of the National Association. of the Deaf. On the other hand, many people in the blind community “can understand and appreciate audio played at a much faster pace than it can be comfortable for many sighted people,” Everette Bacon, board member in the National Federation of the Blind, she said in a statement
Netflix is planning to keep an eye on the response to playback speeds from both the creative community and subscribers. The company is also set to start testing on iOS devices and the web version of the app, but there is no testing phase set up for the Netflix TV app.