Taylor Swift gave perhaps the biggest surprise of 2020 in the music industry when she announced her new album Folklore with one day̵7;s notice only. While other superstars used the previous surprise strategy, he revealed that he was completely unlike what the star of our country had done before, and her fans responded by broadcasting the 16 songs that appeared in the set non-stop since they were released less than a week ago.
While it’s still only a few days since then Folklore arrived, the set surpassed Swift’s previous set Amateur, and although no singles were promoted before the entire length dropped, a number of cuts attracted larger streaming amounts when they first appeared than any of the intense singles that had the most pressure since the last its project.
When Swift kicked her off Amateur the era with the single beat “Me!” Last spring, it was a massive moment in the music industry. The No. 1 track debuted on Spotify’s U.S. charts with 3.578 million plays. That’s a very strong sum, but three tracks Folklore they did even better on their first day, including “The 1,” which is first in the set, earning them the most games, at least as fans began to listen for the first time. That track also opened at No. 1 on the US Most Players list, beating only “Me!” from almost exactly 600,000 flows.
The second Amateur single “You Need To Calm Down” launched with 2.46 million Spotify streams on its first day last summer. By comparison, nine Folklore songs that hit this past Friday.
Third Amateur the launch, its title track, performed one of the worst singles, starting with just 1.85 million streams that fans of the day could first pick out on that intonation (16 ‘August, 2019). All but one of the tunes featured above Folklore raklu more streams upon their arrival late last week.
All this means is that with almost no proper promotion and very little warning, most of the songs featured on Swift’s new album have been better on Spotify than the singles from her latest album, even those Amateur The cut was backed by advertising campaigns and flurry media.
There are a number of possible explanations for this phenomenon, but the simplest seems to have made fans so excited about them. Folklore they rushed to pass it … and continue to go back for more, as there is clearly a sizable audience enjoying what you are hearing.