That’s the message from Mattel and the newly released Barbie 2020 Campaign Team.
Four different dolls hope to expose the girls to public leadership roles by showing them a full political campaign team: the candidate, the campaign manager, the fundraiser and the voter.
“Since 1959, Barbie has disadvantaged girls and encouraged them to be leaders whether they are in class, in the community or on any day of the country,” said Lisa McKnight, senior vice president and global head of Barbie & Dolls f ‘Matel, in a press release.
The Barbie brand first had a doll that was doing a presidential race back in 1992. This particular doll set also highlights different ethnicities, including a Black candidate.
“With less than a third of the elected leaders in the United States being women, and Black women being less represented in these positions, they designed the Barbie Campaign Team with a different set of dolls to show all the girls who can raise their voice, ”McKnight said.
The set went on sale for $ 39.99 on July 28th.