Source: Viacom | Wikipedia
On Thursday ViacomCBS is adding 70 TV series to CBS All Access and will continue to run shows from Viacom’s cable networks to the broadcasting company’s streaming service in the coming months before officially change again in 2021.
The new name for CBS All Access will be chosen soon, according to Marc DeBevoise, ViacomCBS chief digital officer. ViacomCBS is also changing the user interface for CBS All Access to accommodate search and discovery for new content, including building icons with old Viacom networks, such as Nickelodeon, Comedy Central and MTV, to find programming.
The rebranded service will join rivals such as Disney’s Hulu and Disney +, NBCUniversal’s Peacock, and WarnerMedia’s HBO Max as traditional media companies embrace streaming. All CBS Access is already available on all major streaming platforms, including Amazon Fire TV and Roku.
That’s different from Peacock and HBO Max, which are in long-term controversy of both platforms, serving about 70% of the streaming market. The ViacomCBS service also varies from competitors ’products by including every live sporting event broadcast on CBS, including National Football League games, and local news from CBS affiliates.
ViacomCBS will not change the price of the service despite adding more than 10,000 episodes of new shows over the next six months, DeBevoise said in an interview. ViacomCBS will officially resume in early 2021 with 30,000 TV episodes and movies from the company’s library, including movies from Paramount Pictures. All CBS Access is $ 5.99 per month with ads and $ 9.99 per month without, although direct programming of the service includes commercials.
“I’m adding a lot of new content, but we think differentiation for us really goes into live bidding,” DeBevoise said.
The added shows that will be available immediately from CBS All Access on Thursday include the BET “Real Hollywood Men,” MTV “Laguna Beach,” Nickelodeon “SpongeBob SquarePants” and Comedy Central “Chappelle’s Show.”
No content licensing plan
The company is rebuilding a CBS application only after changing the content to CBS All Access, DeBevoise said. It will also keep Noggin, its preschool application, operational because of its unique interactive functionality and access to games. The video content on Noggin, which includes popular Nickelodeon children’s programming such as “Dora the Explorer” and “Paw Patrol,” will eventually come to Access All again, DeBevoise said.
While ViacomCBS recently reached an agreement to license some of its content to NBCUniversal’s Peacock, the company has no plans to purchase content from other media companies to integrate with its own library. DeBevoise pointed out that the 30,000 hours of ViacomCBS content will be a larger catalog than Peacock (which advertises 20,000 hours) or HBO Max (10,000 hours).
“Where we were with CBS All Access, the average age of a user was about 43 or 44,” DeBevoise said. “Now we’re expanding with children’s programming, family content, the live component – it’s bigger and more diverse. We’re working on all of our brands.”
The ViacomCBS service will also add new original programming in the coming months, including season three of “Star Trek: Discovery,” coming out Oct. 15, and “Choral Camp,” a spinoff from “SpongeBob SquarePants” that focuses on 10 years. Old SpongeBob and his friends in the summer camp. “Choral Camp” will debut in early 2021.
CBS All brand Access All will also be the exclusive streaming destination of “The SpongeBob Movie: Sponge on the Run,” which will also be available in early 2021.
Disclosure: Comcast is the owner of NBCUniversal, a major company of CNBC and CNBC.com.
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